Market analysis reports or sales data released by Kirin Holdings.

Kirin Holdings Unveils £100 Electric Spoon to Reduce Salt Intake During Salt Awareness Week

May 20, 2024, 11:22 PM

Japanese drinks giant Kirin Holdings has announced the release of an electrified spoon designed to enhance the perception of salty taste without adding extra sodium. This innovative product, priced at £100, aims to promote healthier eating habits by reducing salt consumption. The spoon, which uses electricity to amplify the salty taste and umami of foods, will be sold to 200 randomly selected customers through Kirin's online store, with reservations open until June 2. The development of this award-winning high-tech spoon is part of broader efforts to tackle excessive salt intake, a significant health concern linked to hypertension, heart attacks, and strokes. Health experts and organizations, including the British Heart Foundation and the World Health Organization, are advocating for stronger government interventions and mandatory policies to reduce salt intake and related health risks. The launch of the Electric Salt Spoon coincides with Salt Awareness Week, a campaign highlighting the dangers of high sodium consumption and promoting strategies to mitigate these risks.