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Market
Level of In-Store Disruptions at Target Due to Limited LGBTQ Pride Merchandise in June 2024
5
Resolution / Starting Odds
No disruptions • 25%
Minor disruptions • 25%
Moderate disruptions • 25%
Major disruptions • 25%
Police reports, media coverage, and store incident reports
Story
Target Cuts Back on LGBTQ Pride Merch After Backlash Over Specific Items
May 10, 2024, 12:02 PM
Target has announced plans to limit the availability of its LGBTQ-themed Pride Month merchandise in some stores during June 2024, following backlash over specific products like trans-friendly slogans on kids' T-shirts and 'tuck-friendly' swimsuits. The decision follows significant backlash and boycotts during the 2023 Pride season, which negatively impacted sales and led to confrontations in stores, including threats to employees and disruptions like tipping over displays. The retailer will continue to offer the collection online and in select stores, and is also planning to participate in local Pride events across the country, including its headquarters in Minneapolis.
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Stock Price Increase • 33%
Stock Price Stable • 34%
Stock Price Decrease • 33%
Increase significantly • 33%
Increase slightly • 33%
Remain the same • 34%
Significant increase • 33%
No change • 33%
Decrease • 34%
Increased significantly • 25%
Increased slightly • 25%
Remained stable • 25%
Decreased • 25%
More effective than Walmart • 33%
Less effective than Walmart • 33%
Equally effective as Walmart • 34%