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Market
Public Response to Target's Adjusted LGBTQ Pride Merch Strategy in June 2024
5
Resolution / Starting Odds
Predominantly positive • 33%
Mixed reactions • 34%
Predominantly negative • 33%
Customer surveys, social media sentiment analysis, and media reports
Story
Target Cuts Back on LGBTQ Pride Merch After Backlash Over Specific Items
May 10, 2024, 12:02 PM
Target has announced plans to limit the availability of its LGBTQ-themed Pride Month merchandise in some stores during June 2024, following backlash over specific products like trans-friendly slogans on kids' T-shirts and 'tuck-friendly' swimsuits. The decision follows significant backlash and boycotts during the 2023 Pride season, which negatively impacted sales and led to confrontations in stores, including threats to employees and disruptions like tipping over displays. The retailer will continue to offer the collection online and in select stores, and is also planning to participate in local Pride events across the country, including its headquarters in Minneapolis.
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Mostly positive • 33%
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