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VisitImpact of Target's pricing strategy on store traffic by end of 2024
Significant increase • 33%
No change • 33%
Decrease • 34%
Store traffic analysis reports
Target to Lower Prices on 5,000 Items This Summer Amid Inflation, Offering Savings
May 20, 2024, 02:51 PM
Target Corporation announced on Monday that it will lower everyday regular prices on approximately 5,000 frequently shopped items this summer. These items include essentials such as milk, meat, bread, soda, fresh fruit and vegetables, snacks, yogurt, peanut butter, coffee, diapers, and paper products. The price reductions are part of an effort to attract more shoppers amid persistent inflation and to help consumers manage their budgets more effectively, with significant savings expected. This initiative follows recent price cuts on around 1,500 items and includes various household items. The move comes ahead of the Memorial Day weekend and is seen as a strategic effort to compete with other retailers like Walmart.
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Increase significantly • 33%
Increase slightly • 33%
Remain the same • 34%
Target had the highest impact • 33%
Competitors had similar impact • 33%
Competitors had higher impact • 33%
Stock Price Increase • 33%
Stock Price Stable • 34%
Stock Price Decrease • 33%
Increased significantly • 25%
Increased slightly • 25%
Remained stable • 25%
Decreased • 25%
Target outperforms Walmart • 33%
Walmart outperforms Target • 33%
Both perform equally • 34%
Less effective than Walmart • 33%
More effective than Walmart • 33%
Equally effective as Walmart • 34%