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Market
How will consumer preferences shift towards alternative fruit juices by end of 2024?
5
Resolution / Starting Odds
Significant shift (>20% reduction in orange juice consumption) • 25%
Moderate shift (10-20% reduction) • 25%
Minimal shift (<10% reduction) • 25%
No shift (no change in consumption) • 25%
Consumer surveys and market research data
Story
Orange Juice Prices Surge to $476 per Pound Amid Adverse Weather and Crop Diseases in Brazil
May 29, 2024, 08:34 AM
Orange juice prices have surged to record highs, driven by adverse weather conditions and crop diseases in Brazil, the world's largest exporter. As of now, orange juice prices have reached $476 per pound, up from $207 at the beginning of 2023 and $146 at the start of 2022. Concentrated orange juice futures have also hit $4.92 per pound, nearly double the price from a year ago. Crippling shortages and rising prices are expected to impact consumers significantly and could fundamentally reshape the global orange juice industry, leading to a shift towards other fruit juices.
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Decrease by over 20% • 25%
Remain stable (+/- 5%) • 25%
Moderate change (+/- 5% to 20%) • 25%
Mandarin Juice • 25%
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Grape Juice • 25%
Pineapple Juice • 25%
No change in behavior • 25%
Increase in pasteurized milk purchases • 25%
Decrease in overall milk consumption • 25%
Shift to non-dairy alternatives • 25%
Positive response • 33%
Negative response • 33%
No noticeable response • 34%
Less than 10% • 33%
10% to 12% • 33%
More than 12% • 33%
Significant increase in awareness • 25%
Moderate increase in awareness • 25%
No change in awareness • 25%
Decrease in awareness • 25%
Ozempic gains over 30% market share • 25%
Ozempic gains 10-30% market share • 25%
Ozempic gains less than 10% market share • 25%
Ozempic loses market share • 25%
Significant decrease in exports • 25%
Moderate decrease • 25%
No significant change • 25%
Increase in exports • 25%
Increased Consumption • 33%
Unchanged Consumption • 33%
Decreased Consumption • 34%