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Market
Google's market share in UK adtech market by end of 2025
4
Resolution / Starting Odds
Increases • 33%
Stays the same • 33%
Decreases • 34%
Industry reports, official market analysis from reputable firms
Story
UK Tribunal Allows $17 Billion (£13 Billion) Adtech Lawsuit Against Google to Proceed
Jun 5, 2024, 11:15 AM
A UK lawsuit against Google over its adtech practices can proceed to trial, following a ruling by the Competition Appeal Tribunal. The lawsuit, valued at $17 billion (£13 billion or US$17.4-billion), accuses Google parent Alphabet of abusing its dominance in the online advertising market. The tribunal's decision allows the mass lawsuit, which alleges that Google leveraged its market position to the detriment of competitors and consumers, to move forward.
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Increase by more than 5% • 25%
Decrease by more than 5% • 25%
No significant change • 25%
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Increase significantly • 25%
Increase slightly • 25%
No change • 25%
Decrease • 25%
Increase • 33%
No Change • 34%
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No Change • 34%
Outperforms Google • 25%
Outperforms Facebook • 25%
Outperforms Amazon • 25%
Underperforms All • 25%
Less than 10% • 33%
10% to 20% • 33%
More than 20% • 33%