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VisitDecrease in Web Traffic for Content Providers Due to Google's AI-Generated Answers by Mid-2025
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Google Introduces AI-Generated Answers in Major Search Update in US This Week
May 14, 2024, 07:38 PM
Google has announced a significant update to its search engine, introducing AI-generated answers to online queries made by users in the United States. This change, one of the biggest updates to Google Search in 25 years, will see AI-generated responses displayed by default, potentially improving search result quality but also raising concerns about reduced web traffic. The update was unveiled at the company's annual I/O developer conference, where CEO Sundar Pichai highlighted the potential for generative AI to enhance the search experience, stating, "We've been answering questions for a while. With generative AI, we can do it a lot better." The new feature will be rolled out this week.
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