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Market
Competitor response to Google's AI ads by mid-2025?
5
Resolution / Starting Odds
Introduce similar features • 50%
No significant changes • 50%
Official announcements or product launches by competitors
Story
Google Introduces Ads in AI-Generated Search Overviews for U.S. Users, Includes 3D Images
May 21, 2024, 04:20 PM
Google is introducing ads into its AI-generated search overviews, a feature that was recently rolled out to U.S. users. At the Google Marketing Live event, the company detailed how these ads will integrate into generative AI-powered search results. This move includes immersive, AI-powered shopping ads that allow retailers to showcase 3D images and demonstrate how clothing fits different body types and skin tones using AI-generated images. The new ad formats are part of Google's strategy to adapt its revenue streams to the age of generative AI. Google is also testing these AI-powered ads for complex purchases and preparing users for relevant ads in these overviews.
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Similar markets
No major competitor responds • 25%
Microsoft responds with a similar feature • 25%
Apple introduces a competing product • 25%
Amazon develops a related technology • 25%
Form similar partnerships • 25%
Invest in proprietary AI development • 25%
Seek mergers or acquisitions • 25%
No significant response • 25%
Introduction of similar AI features • 25%
Avoidance of similar AI features • 25%
Modification of existing AI features • 25%
No significant changes in strategy • 25%
Advanced AI functionalities • 25%
Improved user interface • 25%
Enhanced data security features • 25%
Integration with other software services • 25%
Launch similar services • 33%
Form strategic partnerships or acquisitions • 33%
No significant change • 34%
Introduction of similar technologies • 25%
Partnerships or acquisitions to enhance capabilities • 25%
Increased investment in R&D • 25%
No significant response • 25%
Amazon Alexa • 25%
Google Assistant • 25%
Microsoft Cortana • 25%
None • 25%
Google releases a competing model • 33%
OpenAI upgrades existing models • 33%
No major competitor response • 34%
Release similar feature • 33%
Announce development of similar feature • 33%
No response • 33%