Google Introduces Ads in AI-Generated Search Overviews for U.S. Users, Includes 3D Images

May 21, 2024, 04:20 PM

Google is introducing ads into its AI-generated search overviews, a feature that was recently rolled out to U.S. users. At the Google Marketing Live event, the company detailed how these ads will integrate into generative AI-powered search results. This move includes immersive, AI-powered shopping ads that allow retailers to showcase 3D images and demonstrate how clothing fits different body types and skin tones using AI-generated images. The new ad formats are part of Google's strategy to adapt its revenue streams to the age of generative AI. Google is also testing these AI-powered ads for complex purchases and preparing users for relevant ads in these overviews.