Official announcements or updates on X's platform

On June 13, 2024, Elon Musk's X Makes Likes Private to Boost Engagement

Jun 13, 2024, 06:37 PM

On June 13, 2024, Elon Musk-owned social media platform X, formerly known as Twitter, introduced a new feature that makes users' likes private. This change means that while users can still see who has liked their own posts, they can no longer view the likes of others. The move aims to drive user engagement by allowing people to like posts without fear of judgment. Some users have reported an increase in the number of likes since the feature was implemented. However, the change has sparked mixed reactions, with some users lamenting the loss of a feature they used to find common interests and reconnect with followers. Critics argue that the new feature could lead to more controversial or unsavory content being liked without accountability. Despite the privacy enhancement, there remains confusion among users about the functionality, as notifications still show who has liked their posts.