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Amazon Secures NBA Rights Deal with Sizable Advantage, Warner Bros. Discovery Files Lawsuit
Aug 6, 2024, 01:00 PM
Amazon has secured a significant NBA rights deal, surpassing Warner Bros. Discovery's TNT. The deal includes several provisions that Warner could not match, such as Amazon's carriage of NFL games. Warner Bros. Discovery has responded by suing the NBA, alleging that the media-rights contract was breached in awarding the deal to Amazon. The lack of available sports rights motivated Amazon's aggressive pursuit of the NBA deal. Amazon held a sizable advantage in securing the deal, raising questions about whether Warner Bros. Discovery’s lawsuit will save face or create new headaches.
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