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Market
Will there be a significant drop in AR content on Instagram within 3 months after January 14, 2025?
2
Resolution / Starting Odds
Yes • 50%
No • 50%
Reports from analytics firms, news articles, official Meta statements
Story
Meta to Shut Down Meta Spark AR Platform, Ending Third-Party Tools in January 2025
Aug 27, 2024, 12:54 PM
Meta is set to shut down its augmented reality platform, Meta Spark, formerly Spark AR, on January 14, 2025. The decision will result in the discontinuation of third-party tools and content, leaving only Meta-owned AR effects available. This move marks a significant change for creators who have relied on the platform to develop AR effects, particularly those used on Instagram. The shutdown of Meta Spark will affect the creative community that has grown around the platform, as users will no longer be able to create, publish, and manage AR effects using Meta Spark's tools.
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