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Meta to Shut Down Spark AR Platform on January 14, 2025
Aug 27, 2024, 03:26 PM
Meta has announced the shutdown of its augmented reality (AR) platform, Meta Spark, effective January 14, 2025. This decision will end third-party AR filters on Instagram and the Spark AR authoring tool, impacting creators who have utilized the platform for developing AR effects. The move comes as Meta shifts its focus towards virtual reality (VR) and lightweight AR technologies, such as those integrated into its Quest and Ray-Ban products. The closure of Spark AR has sparked disappointment among creators, some of whom have achieved significant engagement with their filters. The decision raises questions about the viability and market demand for mobile AR applications, as competitors like Snap and TikTok continue to thrive in this space.
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