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2024 WNBA Draft Hits Record 2.45M Viewers, Up 300%, Peaks at Prime Time

Apr 16, 2024, 08:29 PM

The 2024 WNBA Draft, held from 7:30-9:29 PM ET on ESPN, marked a historic viewership milestone, drawing an average of 2.45 million viewers. This figure not only quadruples the previous record but also represents the largest audience for any WNBA event in over two decades. The viewership surge reflects a 300% increase from the prior record set in 2004, when Diana Taurasi was drafted, which attracted 601,000 viewers. Compared to the 2023 NBA Draft's 3.7 million viewers, the WNBA Draft's viewership significantly exceeded the viewership numbers of other major sports drafts in 2023, including the MLB and NHL drafts.