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Will the first Minecraft-themed attraction open in a US Merlin park by 2027?
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Merlin Entertainments Acquires Minecraft Theme Park Rights in £85 Million Deal, Plans $110 Million Investment for Alton Towers and Legoland by 2026-2027
Nov 19, 2024, 02:42 PM
Merlin Entertainments, the operator behind attractions such as Alton Towers and Legoland, has secured global theme park rights to the popular video game Minecraft in a deal valued at £85 million. The agreement with Mojang Studios will see the development of two Minecraft-themed attractions, set to open in existing Merlin parks in the UK and the US between 2026 and 2027. Merlin Entertainments plans to invest approximately $110 million into these projects, marking a significant move to bring the best-selling virtual building game into real-life experiences. This partnership aligns with Merlin's strategy to expand its portfolio of immersive attractions, following the recent trend of adapting popular video games into theme park experiences.
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