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Will the 2028 Olympic gold medal basketball game surpass 19.5 million viewers?
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NBC and Peacock viewership reports
Story
U.S. Men's Basketball Gold Medal Win Over France Draws 19.5 Million Viewers, Most Since 1996
Aug 11, 2024, 10:01 PM
The U.S. Men's Basketball Team's victory over France in the Olympic gold medal game attracted an average of 19.5 million viewers on NBC and Peacock, marking it as the most-watched gold medal game since the 1996 Atlanta Olympics. The game reached a peak viewership of 22.7 million between 5-5:15 p.m. ET.
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Similar markets
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Less than 20 million • 25%
20-22 million • 25%
22-24 million • 25%
More than 24 million • 25%
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