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Will Paris 2024 Olympics surpass Tokyo 2020 Olympics in total US viewership?
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NBCUniversal•NBC•Peacock•Summer Olympics•London 2012 Games•Tokyo Olympics•Paris Games•Nielsen•Adobe Analytics
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Nielsen and Adobe Analytics viewership data
Story
Paris 2024 Olympics Opening Ceremony Draws 28.6 Million US Viewers, Most Since 2012
Jul 27, 2024, 10:37 PM
The Paris 2024 Olympics Opening Ceremony, held on Friday, drew 28.6 million US viewers across NBCUniversal platforms, including NBC and Peacock. This marks the highest viewership for a Summer Olympics opening ceremony since the London 2012 Games. The event's ratings significantly surpassed those of the Tokyo Olympics, showcasing a strong interest in the Paris Games. The data, provided by Nielsen and Adobe Analytics, highlights the ceremony's success in attracting a substantial audience with a total audience delivery of 28.6 million.
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