Loading...
Market
Will the 2025 MTV VMAs have a higher 18-49 demographic rating on MTV than 0.33?
4
Resolution / Starting Odds
Yes • 50%
No • 50%
Nielsen data reports on demographic ratings for the 2025 MTV VMAs
Story
2024 MTV VMAs Draw Largest Audience in Four Years with 4.08M Viewers, Taylor Swift Wins Big
Sep 12, 2024, 09:17 PM
The 2024 MTV Video Music Awards (VMAs) saw a significant increase in viewership, drawing the largest multi-network audience in four years. According to Nielsen data, the telecast garnered approximately 4.08 million viewers, including original and encore airings, marking an 8% rise compared to last year's show. The premiere telecast alone attracted 3.11 million viewers across 13 networks, representing a 25% boost. The event was hosted by Megan Thee Stallion and featured several big wins by Taylor Swift, contributing to the high viewership. Individual network ratings included MTV with 728K viewers and a 0.33 rating in the 18-49 demographic, BET with 260K viewers and a 0.07 rating, and VH1 with 133K viewers and a 0.03 rating.
View original story
Similar markets
Below 1.0 • 25%
1.0 to 1.49 • 25%
1.5 to 1.99 • 25%
2.0 or higher • 25%
Yes • 50%
No • 50%
Taylor Swift • 25%
Beyoncé • 25%
Lady Gaga • 25%
Other • 25%
Less than 5 million • 25%
5 to 6.9 million • 25%
7 to 8.9 million • 25%
9 million or more • 25%
Yes • 50%
No • 50%
Yes • 50%
No • 50%
