2024 MTV VMAs Draw Largest Audience in Four Years with 4.08M Viewers, Taylor Swift Wins Big

Sep 12, 2024, 09:17 PM

The 2024 MTV Video Music Awards (VMAs) saw a significant increase in viewership, drawing the largest multi-network audience in four years. According to Nielsen data, the telecast garnered approximately 4.08 million viewers, including original and encore airings, marking an 8% rise compared to last year's show. The premiere telecast alone attracted 3.11 million viewers across 13 networks, representing a 25% boost. The event was hosted by Megan Thee Stallion and featured several big wins by Taylor Swift, contributing to the high viewership. Individual network ratings included MTV with 728K viewers and a 0.33 rating in the 18-49 demographic, BET with 260K viewers and a 0.07 rating, and VH1 with 133K viewers and a 0.03 rating.