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Market
Will T-Mobile modify or discontinue 'Price Lock' ads by October 31, 2024?
5
Resolution / Starting Odds
Yes • 50%
No • 50%
Changes in T-Mobile's advertising materials or public announcements
Story
T-Mobile Asked to Halt Misleading 'Price Lock' Ads for 5G Home Internet by BBB
Jun 18, 2024, 12:32 PM
T-Mobile has been asked to stop advertising its 'Price Lock' policy for its 5G home internet service. The Better Business Bureau (BBB) has found that the 'Price Lock' guarantee is misleading as it does not actually lock prices. This has led to regulatory scrutiny and criticism of T-Mobile's marketing practices. The BBB stated that the advertisement is unlawfully deceptive. The issue highlights the importance of accurate advertising and the potential consequences of misleading claims.
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Similar markets
Yes • 50%
No • 50%
Merger with another telecom company • 25%
Acquisition of a smaller company • 25%
Acquisition by another company • 25%
No merger or acquisition • 25%
Yes • 50%
No • 50%
Yes • 50%
No • 50%
