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What will be the outcome of BBB's request regarding T-Mobile 'Price Lock' ads by December 31, 2024?
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Resolution / Starting Odds
T-Mobile modifies ads • 33%
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Public statements from T-Mobile, BBB, or regulatory bodies
Story
T-Mobile Asked to Halt Misleading 'Price Lock' Ads for 5G Home Internet by BBB
Jun 18, 2024, 12:32 PM
T-Mobile has been asked to stop advertising its 'Price Lock' policy for its 5G home internet service. The Better Business Bureau (BBB) has found that the 'Price Lock' guarantee is misleading as it does not actually lock prices. This has led to regulatory scrutiny and criticism of T-Mobile's marketing practices. The BBB stated that the advertisement is unlawfully deceptive. The issue highlights the importance of accurate advertising and the potential consequences of misleading claims.
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