Loading...
Market
Story
SAG-AFTRA Strikes AI Voice Deal with Narrativ for Audio Ads
Aug 14, 2024, 02:10 PM
The Hollywood actors' union SAG-AFTRA has announced a groundbreaking agreement with the online talent marketplace Narrativ. This deal allows actors to sell advertisers the rights to digitally replicate their voices using artificial intelligence for audio ads. The agreement enables union members to safely license their digital voice replicas for use in audio advertisements. As part of the deal, actors can add themselves to Narrativ's database and negotiate fees for the use of their voice replicas. This development comes amid broader concerns and actions within the entertainment industry regarding the use of AI, including a strike by SAG-AFTRA's video game performer members over AI-related issues.
View original story
Similar markets
Yes • 50%
No • 50%
Less than $100,000 • 25%
$100,000 to $500,000 • 25%
$500,000 to $1,000,000 • 25%
More than $1,000,000 • 25%
0-10 • 25%
11-30 • 25%
31-50 • 25%
More than 50 • 25%
Yes • 50%
No • 50%
Stronger AI protections implemented • 25%
Current AI protections maintained • 25%
Weaker AI protections implemented • 25%
Negotiations ongoing • 25%
Less than 10,000 • 25%
10,000 to 50,000 • 25%
50,001 to 100,000 • 25%
More than 100,000 • 25%
Yes • 50%
No • 50%
Less than 25% • 25%
25% to 50% • 25%
51% to 75% • 25%
More than 75% • 25%
Yes • 50%
No • 50%
Yes • 50%
No • 50%
