SAG-AFTRA Strikes AI Voice Deal with Narrativ for Audio Ads

Aug 14, 2024, 02:10 PM

The Hollywood actors' union SAG-AFTRA has announced a groundbreaking agreement with the online talent marketplace Narrativ. This deal allows actors to sell advertisers the rights to digitally replicate their voices using artificial intelligence for audio ads. The agreement enables union members to safely license their digital voice replicas for use in audio advertisements. As part of the deal, actors can add themselves to Narrativ's database and negotiate fees for the use of their voice replicas. This development comes amid broader concerns and actions within the entertainment industry regarding the use of AI, including a strike by SAG-AFTRA's video game performer members over AI-related issues.