Official announcement from Rolls-Royce or coverage in major automotive news outlets

Rolls-Royce Announces £300 Million ($376 Million) Investment to Expand Goodwood Plant for Bespoke Cars Featuring Gold Sculptures and Mother-of-Pearl Artwork

Jan 8, 2025, 09:10 AM

Rolls-Royce Motor Cars has announced a £300 million ($376 million) investment to expand its Goodwood plant in the UK. This initiative aims to enhance the production of bespoke vehicles tailored for high-end clients, featuring luxury elements such as gold sculptures and mother-of-pearl artwork. The investment is part of Rolls-Royce's strategy to boost British manufacturing and comes as demand for customized cars is reportedly increasing, according to the company's CEO. This expansion is also seen as a step towards transitioning to electric vehicles in the future.