Paris 2024 Olympics Opening Ceremony Draws 28.6 Million US Viewers, Most Since 2012

Jul 27, 2024, 10:37 PM

The Paris 2024 Olympics Opening Ceremony, held on Friday, drew 28.6 million US viewers across NBCUniversal platforms, including NBC and Peacock. This marks the highest viewership for a Summer Olympics opening ceremony since the London 2012 Games. The event's ratings significantly surpassed those of the Tokyo Olympics, showcasing a strong interest in the Paris Games. The data, provided by Nielsen and Adobe Analytics, highlights the ceremony's success in attracting a substantial audience with a total audience delivery of 28.6 million.