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Ford to Cut 4,000 European Jobs by 2027, Mainly in Germany and UK, as EV Demand Weakens
Nov 20, 2024, 01:49 PM
Ford Motor Co. announced plans to cut 4,000 jobs across Europe by the end of 2027, primarily in Germany and the United Kingdom, representing 14% of its European workforce. The move comes as the automaker grapples with weakening demand for electric vehicles (EVs), economic headwinds, and fierce competition from Chinese rivals. Ford will eliminate about 800 positions in the UK over the next three years as part of the wider restructuring. The company cited insufficient government support for EVs and the industry's challenging transition to electric mobility, which is losing traction industrywide in Europe, as key factors influencing the decision. Ford is urging greater action from Germany and European authorities to facilitate the EV transition.
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EV market slowdown • 25%
Cost reduction strategy • 25%
Increased competition • 25%
Other • 25%
Germany • 25%
UK • 25%
Other European countries • 25%
Even distribution • 25%
Weak EV demand • 25%
Economic headwinds • 25%
Competition from Chinese automakers • 25%
Other reasons • 25%
