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Ford to Cut 4,000 European Jobs, 14% of Workforce, Mainly in Germany and UK

Nov 20, 2024, 04:02 PM

Ford Motor Co. announced plans to cut approximately 4,000 jobs across Europe by the end of 2027, amounting to about 14% of its European workforce. The reductions will primarily affect operations in Germany, with around 2,900 positions eliminated, and the United Kingdom, where approximately 800 roles will be cut over the next three years. The automaker cited weak demand for electric vehicles (EVs), increased competition from Chinese rivals, insufficient government support, and economic headwinds as key factors behind the decision. Ford's Vice Chairman expressed concern over the lack of a clear EV policy agenda in Germany and Europe. The company is retrenching from a region where the transition to EVs is losing traction industrywide. Ford stated that the move is necessary to adapt to evolving market conditions and to remain competitive amid the disruptive shift towards electrification in the automotive industry. "It's a difficult day for Ford in Europe," the company remarked, emphasizing the challenges posed by declining EV sales and increased pressure from subsidized Chinese automakers.