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Will Amazon Prime Video secure more than 30% viewership for NBA games by July 31, 2026?
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NBA•Amazon•Disney•NBCUniversal•Turner Sports•TNT•Amazon Prime Video•ABC•ESPN•NBC•Peacock•NBA Finals•NBA Cup•NBCU•WNBA
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Story
NBA Signs $77B, 11-Year Media Rights Deals with Amazon, Disney, NBC; TNT Out
Jul 24, 2024, 08:28 PM
The NBA has announced new 11-year media rights agreements with Amazon, Disney (ABC/ESPN), and NBCUniversal (NBC/Peacock) worth $77 billion. This decision ends a 40-year partnership with Turner Sports (TNT), as Warner Bros. Discovery's proposal did not match the terms of Amazon Prime Video's offer. The new deal, starting from the 2025-26 season and running through the 2035-36 season, aims to maximize game accessibility for fans. Amazon will pay approximately $1.8 billion annually. The NBA's media rights package includes telecasts on ABC, ESPN, NBC, Peacock, and Amazon Prime Video, covering events such as the NBA Finals, All-Star Weekend, NBA Cup, and Play-In Tournament. Additionally, Disney, NBCU, and Amazon secured rights to distribute an unprecedented number of WNBA live game telecasts. TNT is considering legal action in response to the decision.
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