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Will a major news outlet partner with a social media influencer for news by mid-2025?
3
Resolution / Starting Odds
Yes • 50%
No • 50%
Official announcements from major news outlets or influencers
Story
Pew Study: 20% of Americans, 37% Under 30, Get News from Influencers on X
Nov 18, 2024, 03:51 PM
A recent Pew Research Center study reveals that 20% of U.S. adults regularly get their news from social media influencers, with the figure rising to 37% among those under 30. These influencers, defined as creators with over 100,000 followers, have become significant news sources, particularly on platforms like X, where 85% of them are active. The study also highlights a political skew, with 27% of influencers identifying as right-wing. Notably, 77% of these influencers have no formal ties to traditional news outlets, and 63% are male. The reliance on influencers for news has raised concerns about the spread of misinformation due to the lack of journalistic training among these figures, with 55% of their content focused on politics and elections.
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Similar markets
Yes • 50%
No • 50%
Google • 25%
Microsoft • 25%
Meta • 25%
Other • 25%
More influencers leave program • 25%
New guidelines implemented • 25%
No significant change • 25%
Increase in influencer partnerships • 25%
New York Times • 25%
Washington Post • 25%
The Guardian • 25%
Other • 25%
The Washington Post • 25%
The New York Times • 25%
CNN • 25%
Fox News • 25%
0 • 25%
1-2 • 25%
3-4 • 25%
5 or more • 25%
CNN • 25%
Fox News • 25%
MSNBC • 25%
New York Times • 25%
