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Market
Who will be the most popular UMG artist on Meta platforms by end of 2024?
2
Resolution / Starting Odds
Taylor Swift • 25%
Drake • 25%
Ariana Grande • 25%
Other • 25%
Meta Platforms' user engagement metrics and streaming data
Story
Universal Music and Meta Expand Licensing Deal to WhatsApp and Threads
Aug 12, 2024, 01:48 PM
Universal Music Group (UMG), the world's largest music label, has announced an expanded licensing agreement with Meta Platforms, the parent company of Facebook. This new deal includes WhatsApp and Threads for the first time, alongside existing platforms such as Facebook, Instagram, and Messenger. The agreement, described as a 'global, multi-year' partnership, aims to create new opportunities for UMG artists and songwriters across Meta's social platforms. It also addresses artificial intelligence (AI) and monetization aspects, allowing for the integration of UMG's music library into Meta's ecosystem. This expansion marks a significant step in enhancing social music opportunities and sharing capabilities for users.
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