Universal Music and Meta Expand Licensing Deal to WhatsApp and Threads

Aug 12, 2024, 01:48 PM

Universal Music Group (UMG), the world's largest music label, has announced an expanded licensing agreement with Meta Platforms, the parent company of Facebook. This new deal includes WhatsApp and Threads for the first time, alongside existing platforms such as Facebook, Instagram, and Messenger. The agreement, described as a 'global, multi-year' partnership, aims to create new opportunities for UMG artists and songwriters across Meta's social platforms. It also addresses artificial intelligence (AI) and monetization aspects, allowing for the integration of UMG's music library into Meta's ecosystem. This expansion marks a significant step in enhancing social music opportunities and sharing capabilities for users.