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GM Ends Cruise Robotaxi, Shifts Focus to Driver-Assistance, Saving $1B Annually

Dec 10, 2024, 10:59 PM

General Motors has decided to abandon its Cruise robotaxi program, citing the substantial time and costs required to scale the business, as well as increasing competition from other autonomous driving companies. The Detroit-based automaker will instead focus on developing advanced driver-assistance features for its personal vehicles, integrating the technology from its San Francisco-based subsidiary, Cruise, into its in-house efforts. This strategic pivot is expected to save the company over $1 billion annually after the restructuring is complete. The decision comes after Cruise had been testing self-driving cars in San Francisco and other cities, with the company having invested $10 billion in the project over nearly a decade. The move follows a mishandled incident by Cruise, impacting up to 2,000 employees.