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Which race category leads in ad spending in final week of 2024 election?
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Resolution / Starting Odds
Senate • 25%
Presidential • 25%
House • 25%
Down-ballot • 25%
AdImpact spending reports
Story
2024 US Election Cycle Sees $14.7 Billion in Spending, Nearly $1 Billion on Ads in Final Week
Nov 3, 2024, 11:39 AM
The 2024 US Election Cycle has seen a staggering $14.7 billion spent by over 11,000 political groups, including political action committees (PACs), super-PACs, candidates, and parties. In the final week leading up to Election Day, nearly $1 billion was spent on political ads, according to data from AdImpact, with the presidential race alone accounting for $272 million. Donald Trump narrowly outspent Kamala Harris in this period. The ad spending breakdown for the week includes $267 million for down-ballot races, $227 million for Senate races, and $208 million for House races. Overall, campaigns and PACs have spent over $10 billion on ads for the election.
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Donald Trump • 25%
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Tie • 25%
Kamala Harris • 25%
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Kamala Harris • 50%
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Other Democratic Candidate • 25%
Other Republican Candidate • 25%
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Transgender issues • 25%
Economy • 25%
Immigration • 25%
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Joe Biden • 25%
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Presidential • 25%
Senate • 25%
House • 25%
State/Local • 25%
Democratic Party • 50%
Republican Party • 50%