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Which company will Adobe's Firefly Video Model compete most closely with by the end of 2024?
2
Adobe•Adobe MAX•Firefly Video Model•Adobe Premiere Pro•Generative Extend•Microsoft•Google•Meta•Photoshop•Illustrator
Resolution / Starting Odds
Microsoft • 25%
Google • 25%
Meta • 25%
Other • 25%
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Story
Adobe Unveils Firefly Video Model in Beta, Enhances AI Tools in Premiere Pro
Oct 14, 2024, 02:14 PM
Adobe has unveiled a suite of new artificial intelligence tools at the Adobe MAX 2024 conference, significantly enhancing its video editing capabilities. Central to these innovations is the Firefly Video Model, a generative AI tool designed to create and modify videos from text and image prompts. This model, described as the first 'commercially safe' video generation model, is now available in beta within Adobe Premiere Pro. The Firefly Video Model supports features such as Generative Extend, which allows users to seamlessly add extra frames and audio to their footage. Adobe's move positions it as a key player in the AI video creation space, competing with tech giants like Microsoft, Google, and Meta. Additionally, Adobe has introduced new AI features in its other creative applications, including Photoshop and Illustrator, further expanding its generative AI capabilities.
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Similar markets
Yes • 50%
No • 50%
Text-to-video generation • 25%
Image-to-video conversion • 25%
Video clip extension • 25%
Other • 25%
NVIDIA • 25%
Apple • 25%
Amazon • 25%
Other • 25%
Generative Shape Fill in Illustrator • 25%
AI-generated images in Photoshop • 25%
Other Firefly AI tools • 25%
None of the above • 25%
Creating new designs • 25%
Editing existing designs • 25%
Generating textures and patterns • 25%
Other • 25%
Microsoft • 25%
Google • 25%
Meta • 25%
Other • 25%
Yes • 50%
No • 50%
Yes • 50%
No • 50%
Microsoft • 25%
Meta • 25%
Google • 25%
Other • 25%
OpenAI • 25%
Google • 25%
Meta • 25%
Microsoft • 25%