Adobe Unveils Firefly Video Model in Beta, Enhances AI Tools in Premiere Pro

Oct 14, 2024, 02:14 PM

Adobe has unveiled a suite of new artificial intelligence tools at the Adobe MAX 2024 conference, significantly enhancing its video editing capabilities. Central to these innovations is the Firefly Video Model, a generative AI tool designed to create and modify videos from text and image prompts. This model, described as the first 'commercially safe' video generation model, is now available in beta within Adobe Premiere Pro. The Firefly Video Model supports features such as Generative Extend, which allows users to seamlessly add extra frames and audio to their footage. Adobe's move positions it as a key player in the AI video creation space, competing with tech giants like Microsoft, Google, and Meta. Additionally, Adobe has introduced new AI features in its other creative applications, including Photoshop and Illustrator, further expanding its generative AI capabilities.