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VisitWhat will be the ranking of Alibaba and E-Mart joint venture in South Korea's e-commerce market by end of 2025?
Top 1 • 25%
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Market analysis reports, industry publications
Alibaba Nears $4 Billion Deal for 50-50 Joint Venture with E-Mart and Gmarket
Dec 26, 2024, 08:43 AM
Alibaba Group Holding Ltd. is nearing a deal to merge its South Korean operations with E-Mart Inc.'s e-commerce platform, creating a joint venture valued at approximately $4 billion. This strategic alliance aims to enhance Alibaba's competitiveness in South Korea's rapidly evolving online retail sector. The new venture will be a 50-50 partnership between Alibaba and E-Mart, which is part of Shinsegae, a major South Korean retail group. The merger is seen as a response to the challenges faced by Shinsegae in the e-commerce market. Reports indicate that the deal is expected to be finalized soon, further solidifying Alibaba's presence in the region.
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Coupang 1st, Alibaba-E-Mart 2nd • 25%
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