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Market
Market Share Ranking of Alibaba-E-Mart and Coupang in South Korea by End of 2025
3
Resolution / Starting Odds
Alibaba-E-Mart 1st, Coupang 2nd • 25%
Coupang 1st, Alibaba-E-Mart 2nd • 25%
Both tied for 1st • 25%
Other Competitor 1st • 25%
Market share reports from reputable market research firms or financial news outlets
Story
Alibaba Nears $4 Billion Deal for 50-50 Partnership with E-Mart Amid Coupang Competition
Dec 26, 2024, 07:10 AM
Alibaba Group Holding Ltd. is reportedly nearing a $4 billion deal to merge its South Korean operations with E-Mart Inc.'s e-commerce platform. This strategic move aims to enhance Alibaba's competitiveness in South Korea's rapidly evolving online retail market. The joint venture will be established as a 50-50 partnership between Alibaba and Shinsegae, E-Mart's parent company. The deal is seen as a response to the growing competition in the region, particularly from local players such as Coupang. Reports indicate that the merger discussions are at an advanced stage, with multiple sources confirming the negotiations.
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