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What will be the public sentiment towards Apple in Thailand by the end of Q1 2025?
1
Resolution / Starting Odds
Mostly Positive • 25%
Neutral • 25%
Mostly Negative • 25%
Highly Negative • 25%
Surveys conducted by reputable polling organizations
Story
US Tech Giant Apple Withdraws 'Out Of Office' Ad After Thai Backlash, Calls for Boycott
Aug 2, 2024, 08:48 AM
US tech giant Apple has withdrawn its 'Out Of Office' ad, filmed in Thailand, following backlash from Thai citizens, lawmakers, and influencers. The short film, 'The Underdogs: OOO (Out Of Office),' faced criticism for allegedly depicting Thailand negatively through stereotypes and failing to reflect the country’s true image. The controversy led to calls for a boycott of Apple products in Thailand. The ad was pulled just two weeks after its release, and Apple has since apologized for the growing controversy. This is another controversial advert removed by Apple.
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Similar markets
Significant decline in brand trust • 25%
Moderate decline in brand trust • 25%
No change in brand trust • 25%
Improved brand trust • 25%
No change • 33%
Strained relationship • 33%
Improved relationship • 34%
Above 80% • 25%
60% to 80% • 25%
40% to 60% • 25%
Below 40% • 25%
Mostly Positive • 25%
Neutral • 25%
Mostly Negative • 25%
No Significant Change • 25%
Increase by more than 2% • 25%
Increase by up to 2% • 25%
Decrease by up to 2% • 25%
Decrease by more than 2% • 25%
Above 70% • 25%
50-70% • 25%
30-50% • 25%
Below 30% • 25%
Increase by more than 5% • 25%
Increase by 1-5% • 25%
No significant change • 25%
Decrease • 25%
Increased investment by others • 25%
No significant change • 25%
Decreased investment by others • 25%
Other • 25%
Positive impact • 25%
Neutral impact • 25%
Negative impact • 25%
No discernible impact • 25%
Direct sales • 25%
Third-party financing • 25%
Carrier partnerships • 25%
Other • 25%
Increase by more than 2% • 25%
Increase by 0-2% • 25%
Decrease by 0-2% • 25%
Decrease by more than 2% • 25%