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VisitWhat will be the primary user demographic of Snap's Spectacles by mid-2025?
Teenagers • 25%
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Adults (36-50) • 25%
Older Adults (51+) • 25%
Market research reports or surveys from credible sources
Snap Unveils Snap OS-Powered Spectacles AR Glasses, Now Available to Developers
Oct 9, 2024, 01:45 PM
Snap Inc. has introduced the fifth generation of its Spectacles, powered by the new Snap OS. The see-through, standalone augmented reality (AR) glasses enable users to use Lenses and experience the world together with friends in new ways. The new Spectacles feature voice and hand gesture responses, a larger field of vision, and automatic tinting, enhancing AR interaction. They are currently available to AR developers upon approval, allowing them to start developing applications immediately. This accessibility gives Snap a significant advantage in AR app and community development over competitors like Meta's Orion, potentially providing a two-year lead. Some in the industry are calling the new Spectacles the 'DK1 moment' for AR developers, referencing the pivotal role of the Oculus Rift DK1 in the development of virtual reality.
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