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VisitWhat will be the outcome of Uber's potential acquisition of Expedia by the end of 2024?
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Uber Explores $20 Billion Bid for Expedia in 'Super App' Push
Oct 16, 2024, 10:24 PM
Uber Technologies Inc. has explored a possible bid for Expedia Group Inc., aiming to create a 'super app' that integrates various services. According to the Financial Times, Uber approached advisers in recent months to examine the feasibility and structure of acquiring the nearly $20 billion travel booking website. This potential acquisition would be Uber's largest deal to date, reflecting its strategy to diversify and find new growth avenues beyond ride-hailing. Uber's CEO, who previously led Expedia, is seen as a driving force behind this move.
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