Uber Explores $20 Billion Bid for Expedia in 'Super App' Push

Oct 16, 2024, 10:24 PM

Uber Technologies Inc. has explored a possible bid for Expedia Group Inc., aiming to create a 'super app' that integrates various services. According to the Financial Times, Uber approached advisers in recent months to examine the feasibility and structure of acquiring the nearly $20 billion travel booking website. This potential acquisition would be Uber's largest deal to date, reflecting its strategy to diversify and find new growth avenues beyond ride-hailing. Uber's CEO, who previously led Expedia, is seen as a driving force behind this move.