Loading...
Market
What will be the outcome of Google's internal investigation into the secret ad deal with Meta by end of 2024?
3
Resolution / Starting Odds
No action taken • 25%
Internal policy changes • 25%
Termination of partnership with Meta • 25%
Regulatory reporting • 25%
Official statements from Google or reputable news sources
Story
Google and Meta's Secret Ad Deal Targets Teens with Instagram Ads, Violating Google's Policies
Aug 8, 2024, 04:50 AM
Google and Meta have reportedly engaged in a secret deal to target advertisements to teenagers on YouTube, specifically for Instagram. This agreement allowed Meta to bypass Google's existing policies that prohibit targeting ads to users under the age of 18. The campaign, conducted as a pilot program in the US in May 2024, targeted users aged 13 to 17 by using a group labeled 'unknown' in Google's ad system, which is known to skew towards under-18s. The initiative has raised concerns as it violates Google's own advertising rules. Additionally, it was noted that approximately 4 million users under the age of 13 were using Meta's services in the US, contrary to its regulations.
View original story
Similar markets
No action taken • 25%
Fines imposed on Google • 25%
Fines imposed on Meta • 25%
Fines imposed on both companies • 25%
No evidence found • 25%
Minor policy violations found • 25%
Significant policy violations found • 25%
Legal action taken • 25%
No wrongdoing found • 25%
Minor violations found • 25%
Major violations found • 25%
Investigation inconclusive • 25%
Yes • 50%
No • 50%
Deny all allegations • 25%
Acknowledge some issues • 25%
Accept full responsibility • 25%
No official response • 25%
Cooperate fully • 25%
Challenge investigation legally • 25%
Negotiate settlement • 25%
No official response • 25%
No action taken • 25%
Fined • 25%
Sanctioned • 25%
Other • 25%
Google fined • 25%
No action taken • 25%
Policy change required • 25%
Other • 25%
Google admits to shadow banning • 25%
Google denies shadow banning • 25%
Investigation finds no conclusive evidence • 25%
No internal investigation conducted • 25%
No action taken • 25%
Google fined • 25%
Google required to change search practices • 25%
Other • 25%
Yes • 50%
No • 50%
Technical error • 25%
Policy misinterpretation • 25%
Human error • 25%
Other • 25%