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Market
What will be the market penetration of Amazon's AI voice search feature by December 31, 2024?
5
Resolution / Starting Odds
10% or less • 25%
11% - 25% • 25%
26% - 50% • 25%
51% or more • 25%
Market research reports and Amazon's official statements
Story
Amazon Rolls Out AI Voice Search for Fire TV, Alexa Needs Some Work
May 30, 2024, 01:07 PM
Amazon is rolling out AI voice search to its Fire TV devices, aiming to enhance the user experience by allowing Alexa to answer open-ended questions about content. This new feature, powered by a custom large language model (LLM), is part of Amazon's broader strategy to infuse generative AI into its decade-old voice assistant technology. Despite the potential, early reviews suggest that the AI-powered search still needs improvement, with some users finding the results disappointing. The rollout marks a significant step in Amazon's efforts to leverage AI to improve its products and services. The development has been covered by Lauren Forristal and Allison Johnson from The Verge.
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Similar markets
Leader (>50% market share) • 25%
Competitive (30-50% market share) • 25%
Challenged (10-30% market share) • 25%
Marginal (<10% market share) • 25%
Market leader • 33%
Remains behind competitors • 33%
On par with competitors • 34%
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20% to 30% • 25%
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<5% • 25%
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>20% • 25%
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10% to 25% • 25%
25% to 50% • 25%
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Yes • 50%
No • 50%
Significant increase (>20% contribution) • 25%
Moderate increase (10-20% contribution) • 25%
Minor increase (1-10% contribution) • 25%
Negligible impact (<1% contribution) • 25%
Movie recommendations • 33%
TV show recommendations • 33%
Content search by genre • 33%
Above 50% • 25%
30% to 50% • 25%
10% to 29% • 25%
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Yes • 50%
No • 50%