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Amazon Introduces AI Voice Search for Fire TV Devices, Alexa Needs Some Work

May 30, 2024, 01:05 PM

Amazon is rolling out AI voice search to its Fire TV devices, allowing Alexa to assist users in finding content more easily. The new AI-powered search feature enables Alexa to answer open-ended questions about content, enhancing the user experience. Despite the promising capabilities, early reviews indicate that the AI still needs some work to improve its functionality. This update is part of Amazon's broader effort to integrate AI technology into its products, aiming to streamline and personalize the search process for users. The development was reported by Lauren Forristal, with a photo by Allison Johnson.