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Market
What will be the impact of Pixelmator acquisition on Apple's market share in photo editing by December 31, 2025?
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Market analysis reports from firms like Gartner or IDC
Story
Apple $AAPL Acquires Pixelmator in $20 Million Deal to Enhance Photo Editing Capabilities
Nov 1, 2024, 03:58 PM
Apple $AAPL has announced that it is acquiring Pixelmator, a popular photo editing app. The acquisition, which is pending regulatory approval, is seen as a strategic move by Apple to enhance its photo editing capabilities and compete with $ADBE. Pixelmator, known for its high-quality, Apple-like design, will likely see changes such as becoming free to download and transitioning to a subscription model. The financial terms of the deal were not disclosed, but estimates suggest the acquisition could be valued around $20 million. This move comes nearly a decade after Apple discontinued its own photo editing software, Aperture.
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