Apple $AAPL Acquires Pixelmator in $20 Million Deal to Enhance Photo Editing Capabilities

Nov 1, 2024, 03:58 PM

Apple $AAPL has announced that it is acquiring Pixelmator, a popular photo editing app. The acquisition, which is pending regulatory approval, is seen as a strategic move by Apple to enhance its photo editing capabilities and compete with $ADBE. Pixelmator, known for its high-quality, Apple-like design, will likely see changes such as becoming free to download and transitioning to a subscription model. The financial terms of the deal were not disclosed, but estimates suggest the acquisition could be valued around $20 million. This move comes nearly a decade after Apple discontinued its own photo editing software, Aperture.