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What will be the impact level of Apple’s confidential computing chips on data privacy perception by the end of 2025?
4
Resolution / Starting Odds
Significantly Positive • 33%
Moderately Positive • 34%
No Significant Impact • 33%
Privacy advocacy groups’ reports and consumer surveys
Story
Apple ($AAPL) Plans Custom Chips for Confidential Computing to Enhance Privacy
May 29, 2024, 01:42 PM
Apple Inc. ($AAPL) plans to use custom chips for confidential computing techniques, according to The Information. These custom chips will process data from AI applications in a virtual black box, making it impossible for Apple employees to access the data. This move aims to protect user data even in the cloud and data centers, allowing Apple to maintain its privacy promises to customers.
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Similar markets
Significantly Improved • 25%
Moderately Improved • 25%
No Significant Change • 25%
Worsened • 25%
Significant Increase • 33%
Moderate Increase • 33%
No Significant Change • 33%
Significant growth • 33%
Moderate growth • 33%
No impact • 34%
Significant new privacy measures • 33%
Minor updates to existing privacy measures • 33%
No new privacy measures • 33%
Full Compliance • 33%
Partial Compliance • 33%
Non-Compliance • 33%
Highly positive • 25%
Somewhat positive • 25%
Neutral • 25%
Negative • 25%
Mostly positive • 33%
Mostly negative • 33%
Mixed or neutral • 34%
Protests • 25%
Petitions • 25%
Public campaigns • 25%
No significant actions • 25%
