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What will be the final acquisition price for Omnicom's purchase of Interpublic Group?
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Official press releases from Omnicom Group or financial disclosures
Story
Omnicom Group in Talks to Acquire Interpublic Group for $13B to $14B, Creating World's Largest Ad Firm Focused on AI
Dec 8, 2024, 04:33 PM
Omnicom Group is reportedly in advanced talks to acquire Interpublic Group, a move that would create the world's largest advertising firm. The deal, which could be announced as soon as this week, is valued between $13 billion and $14 billion, excluding debt. This potential merger reflects a strategic shift in the advertising industry towards an AI and data-driven future. Interpublic has historically grown through acquisitions of top creative agencies and rival ad conglomerates, making this merger with its main U.S. competitor significant for the industry landscape.
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