Omnicom Group in Talks to Acquire Interpublic Group for $13B to $14B, Creating World's Largest Ad Firm Focused on AI

Dec 8, 2024, 04:33 PM

Omnicom Group is reportedly in advanced talks to acquire Interpublic Group, a move that would create the world's largest advertising firm. The deal, which could be announced as soon as this week, is valued between $13 billion and $14 billion, excluding debt. This potential merger reflects a strategic shift in the advertising industry towards an AI and data-driven future. Interpublic has historically grown through acquisitions of top creative agencies and rival ad conglomerates, making this merger with its main U.S. competitor significant for the industry landscape.