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What will be the change in engagement rate for YouTube Shorts by Q1 2024 due to AI tools?
2
YouTube•Made on YouTube•Neal Mohan•Google DeepMind•Veo•YouTube Shorts•Dream Screen•YouTube Studio•Inspiration•AI
Resolution / Starting Odds
Decrease in engagement • 25%
No significant change • 25%
Up to 20% increase • 25%
More than 20% increase • 25%
YouTube's official statistics, news articles, and analytics reports
Story
YouTube Unveils AI Tools, Integrates Veo for Shorts
Sep 18, 2024, 03:05 PM
YouTube has announced a series of new AI-powered tools aimed at enhancing content creation on its platform. At the Made on YouTube event, CEO Neal Mohan revealed that creators can now use AI to brainstorm video ideas, generate titles, and create full videos. The new features include the integration of Google DeepMind's Veo model into YouTube Shorts, allowing for the creation of high-quality backgrounds and six-second clips via Dream Screen. Additionally, the YouTube Studio app now includes an Inspiration tab for generating video concepts, titles, and thumbnails. These tools are designed to empower creators by providing them with advanced AI capabilities to enhance their creativity and productivity. The company also highlighted that 92% of its creators are already utilizing AI tools. The new AI features are expected to be released by the end of 2023.
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0-10% • 25%
11-20% • 25%
21-30% • 25%
31% or more • 25%
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Less than 10% • 25%
10% to 20% • 25%
20% to 30% • 25%
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Increase • 33%
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Less than 80% • 25%
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